A ´´gray rhino´´ is a highly probable high-impact yet neglected threat - kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet Union...all were evident well in advance. Why do leaders and decision makers keep failing to address obvious dangers before they spiral out of control? Drawing on her extensive background in policy formation and crisis management as well as in-depth interviews with leaders from around the world, Michele Wucker shows in The Gray Rhino how to recognize and strategically counter looming high-impact threats. Filled with persuasive stories, real-world examples, and practical advice, The Gray Rhino is essential listening for managers, investors, planners, policy makers, and anyone who wants to understand how to profit by avoiding getting trampled. This audiobook features an introduction read by the author. 1. Language: English. Narrator: Christine Marshall, Michele Wucker - introduction. Audio sample: http://samples.audible.de/bk/aren/002235/bk_aren_002235_sample.mp3. Digital audiobook in aax.
Entrepreneur Stuart Skorman, the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video, grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming of age in the business world, Skorman gives an insider´s view of what it takes to start a business from the ground up. Stuart Skorman offers his hard-won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot-com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad, and explains how to survive in today´s uncertain business environment. 1. Language: English. Narrator: David Drummond. Audio sample: http://samples.audible.de/bk/pent/000080/bk_pent_000080_sample.mp3. Digital audiobook in aax.